Kenya's Fintech Future: Data-Driven Decisions Hold the Key

Big data is still in the early stages of development in Kenya, but it can potentially revolutionize the fintech sector. Kenya is at the forefront of fintech innovation in Africa, and big data plays a major role. Big data is collecting and analyzing large and complex datasets to identify patterns and trends. Big data is this massive, diverse, fast-flowing stream of information with puzzle pieces that must be reliable and valuable. It's the art of making sense of digital chaos to uncover meaningful insights. This information can then be used to make better decisions and improve business operations.